Build an Effective Digital Marketing Strategies
You will learn how to create an effective digital marketing strategy for different business domains. You will be able to perform a series of actions needed to reach your goals using online marketing. It involves multiple goals depending upon the scale of your business, simple way of thinking about your digital marketing strategy, creating, fine-tuning, building, and maintaining to meet your goal objectives, identifying your target audiences, selection of right channels, budgets, and communicating messages.

Build Website
You will be able to create your professional website with WordPress to gain long-term cost reduction, keep your people up-to-date about your offers and promotions, make your business accessible, reach a wider audience, save your time, gain credibility, and improve your customer service. You will understand the importance of creating a great website for creating a great user-experience for the users.

Drive Traffic Through Blogging and Content Marketing
You will be able to write great content and will learn the art of blogging. In this module, you will understand how to select niche theme for your blog, discover the right topics to write, research and collect information, create great titles for your blog, promote your blog, convert your post into various formats, and measure the reach and actions. You will also understand the process of developing and engaging, error-free, non-plagiarized, and unique content.

Drive Organic Traffic Through SEO
Search Engine Optimization (SEO) is the process of getting top positions in the Search Engine Result Pages (SERPs) and to increase traffic from free and organic search results on search engines.

Through this module, you will learn about how the search engine works through crawling, indexing and ranking. Learn about the SEO algorithms and the SEO process starting from the website audit, creating strong website architecture, filling each page with rich content, performing keyword research, performing on-page and off-page optimization, to monitor performance. You will be able to do the competitive analysis part by identifying the strengths and strategies of your competitors to determine their strength and weakness and compare them to your products and services. You will learn about the Webmaster tools, Local SEO, and E-commerce SEO. You will be able to learn how to optimize your websites for improving the quality of traffic to your website and increasing the quantity of traffic to your site through organic search engine results.

Engaging Audiences with Social Media Marketing
Social media marketing, SMM is the process of internet marketing that involves attracting traffic to your website through social media platforms or channels like Facebook, Instagram, Twitter, Google Plus, YouTube, LinkedIn, and Pinterest as the marketing tool.

In this module, you will be able to create engaging and compelling content for all social media platforms that your people will share with their peers and friends. It will involve encouraging participation, community or network building, and engagement. You would be able to create social media strategy for a brand and also learn and experience social media techniques like attracting people with Twitter chats, live videos, contests, Facebook posts, and more.

Run Paid Advertising Campaigns Through Google Adwords
You will be able to create and run advertising campaigns using Google AdWords. A paid advertising campaign has the potential to generate results quickly and reach your customers instantly. You will understand and implement various bidding strategies, bidding methods and targeting methods to attract, engage and convert your audience. Learn about AdWords search and display network, different formats of ads, search network and display network campaigns, shopping and video campaigns. You will be able to run live campaigns on AdWords to generate more leads for a real business.